Knowing your customer is a crucial part of running a successful business. After all, if you don’t know your customer, how will you know the best way to treat them? How will you know how to make them happy and increase their lifetime value? The short answer is you won’t. You’ll be shooting in the dark, ‘hoping’ you’re making the right moves and doing the right things to please your customers. That’s a pretty shoddy way to do business in my book.
So what does it take to really ‘know’ your customers.
First you should understand what motivates them. It doesn’t matter whether your business is online, offline, or both the principals are the same… find out what your market really wants, and then show them how to get it. THAT is what makes people hot and creates fanatical fans, and that is exactly the kind of customer you want for your business.
You also need to understand that your customers are people, and their wants and needs are ALWAYS changing. It is up to you to keep up with the changes, and indeed be AHEAD of the changes in order to keep them happy and keep them coming back for more.
That takes research and diligence, and also the willingness to really connect with your customer in an effort to understand them better.
Whether that is through personal face time, using social media platforms, or getting involved in your local community in an effort to connect, just do it. Do whatever it takes to really KNOW your customer.
Continuous consumer research should be at the core of every development or marketing strategy you decide to implement. Knowing your customer inside and out provides the launching platform for new ideas, new products, and
new strategies. Learn their likes and dislikes, wants and needs, complaints and problems.
Learn them backwards and forwards and continue learning everyday so that you can stay on top of changing trends and be a leader in your industry.
If that wasn’t your goal when you started your business, it’s likely you shouldn’t be in business in the first place.
To your success!